5 tips for the perfect LinkedIn profile summary

Posted by benjamin in Company news.

We all know first impressions count. We get reminded of it enough. So why do some people still think it’s okay to have an incomplete LinkedIn profile?

Opportunities are won and lost on LinkedIn, don’t be fooled by its ‘social media’ guise – it’s a business tool, and a powerful one at that.

“LinkedIn is a business tool, and a powerful one at that.”

So whether it’s a potential employee, sales lead, your boss or someone considering using your product or service, it’s incredibly important that your profile does not do you a disservice. I mean the least you can do is introduce yourself!

They won’t stay on your profile for long so it’s important you make an impression. So you’ve got a professional headshot (not a selfie) and your current job title ticked off, maybe you’ve even filled in your education and experience too – good going, so let’s sort out the most important bit – that summary.

  1. Don’t you dare leave it blank. Would you send your CV without a cover letter? Certainly not. A blank summary means the first thing that someone viewing your profile sees is your experience which means your profile simply looks like an online CV – not really selling yourself are you?
  2. There’s an enormous 2,000 characters to use, seems rude not to use it doesn’t it? This not only gives you the opportunity to wax lyrical about yourself, but it gives you plenty of opportunity to chuck in some relevant keywords beautifully woven into your personal sales pitch.
  3. Tell a story – we all like a good story. What do you do? How do you do it? How did you end up doing that? Why are you good at it? Tell the story (a brief story) of the company you are currently a part of too and how you fit into that story – and how your attitude/ ethos fits with that of your business.
  4. Break it up to make it easier to read with bullet points, headers etc. Big blocks of content will overwhelm and put off the reader.
  5. Three words; call to action. What do you want the reader to do now? Get in touch of course! Include your contact information and a reason for them to contact you at the end of your summary. If you’re happy to do so, include an email address and phone number so they have the option.

Hopefully now you’ve got a few pointers to go ahead and complete your summary ready for those profile views to start rolling in!

If you’re still not sure about what your LinkedIn profile can do for you, or how it can become a key part of your marketing strategy why not talk to us?

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