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Twitter is changing. Have you heard?

Posted by benjamin in Digital, Marketing, Social Media.

Since its conception, Twitter users have become accustomed to having to limit their musings to the famous 140-character count. Many a time have you laid awake at night residing over whether you made the right decision to make that grammatical error just to get your tweet published. Well, this may help you sleep at night.

Back in May, Todd Sherman (Twitter’s Product Manager) said that with Twitter you can already do a lot in a Tweet but that they wanted you to be able to do even more. He also referred to how the platform had already evolved so much from a simple 140-character limited text message to what it is now – ‘a rich canvas for creative expression featuring photos, video, hashtags, vines, and more.’

So, what’s new this time? Here’s the lowdown:

1. Media

The big news for those conscious of including GIFS, photos and videos in your tweets due to it further limiting your precious word count, is that this will no longer be the case! Now when you add an image or GIF to your posts it will have no impact on your word count – ergo, more words!

2. Replies

When you reply to someone on Twitter now @names will no longer reduce your word count either. No more having to cut down your replies because your tweet was taken up by usernames. How exciting.

3. Retweet yourself

Feeling vain? Don’t think you got the recognition that your excellently delivered tweet deserved? Twitter are enabling the Retweet button on your own tweets so you can now easily retweet or quote yourself.

4. No more .@

New tweets that begin with a username will now reach all of your followers, meaning you won’t have to use the widely adapted .@ convention. If you want a reply to be seen by all your followers you can simply retweet it to get it seen by a wider audience.

So what do you make to the upcoming changes? Excited to inundate your audience with lengthy wit-filled prose? Or think it’s just another effort from the platform to keep it relevant and ever-changing?

Let us know what you think by joining in the conversation @YourEngineRoom.


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